Past projects include:

• Examination of Insane Clown Posse’s marketing style (featured in Popular Science)
• Early history of Ivory Soap’s advertising in print media
• Case study of Whole Foods Market’s market position and the development of organic grocers in the United States
• Analysis of Love Canal, local activism and the start of the Superfund
• Transnational influences via Soda Popinski, of Punch-Out!! fame
• Small biographies of figures such as Muhammad Ali and Selena

 

Smaller projects have included:

• Small histories of landmarks: Watergate, Sutter’s Mill, Angel Island
• Book reviews: Immigration history, Coney Island, tourism
• Editorial reviewer for various academic journals and monographs